About the Authors


Peter Augsdörfer is a Professor of Management Strategy and Technology & Innovation Management at the Technische Hochschule Ingolstadt (Germany) and at the Grenoble Ecole de Management (France). His research interests include evolutionary aspects of early innovation processes in corporations, bootlegging and discontinuous innovation. The result of his research has been published in journals such as Research Policy, Creativity and Innovation Management, Research and Technology Management. He is a member of the editorial board of the International Journal of Innovation Management and has lectured corporate technology strategy in a number of business school in the US, Europe and Asia.


Kathrin MoesleinKathrin M. Möslein is Professor of Information Systems at the School of Business and Economics at the University of Erlangen-Nuremberg  and Professor of Management and member of the team of directors at the Center for Leading Innovation and Cooperation (CLIC) at HHL Leipzig Graduate School of Management. She held prior appointments as associate director of the Advanced Institute of Management Research (AIM) at the London Business School from 2003 to 2005, vice president of the European Academy of Management (EURAM) from 2006 to 2012 and research dean at the University of Erlangen-Nuremberg from 2007 to 2012. Currently, Kathrin serves as member of the Business School Panel for the UK REF 2014 as well as member of the advisory boards of the Peter Pribilla Foundation at the Technische Universität München (TUM), the Fraunhofer IIS-SCS, Erlangen, and the Cambridge Service Alliance (CSA) at the University of Cambridge. Her current research focuses on innovation, cooperation, and leadership systems.


John Bessant is Director of Research and the Chair in Innovation and Entrepreneurship at the University of Exeter Business School. He has advised a number of companies, various national governments, and several international bodies—including the United Nations, the World Bank, and the OECD. Three recent books summarize key aspects of his research for academics, practicing managers, and students: Managing Innovation, now in its fourth edition (Wiley, 2009), with Joe Tidd, Innovation (Dorling Kindersley, 2009), and Creating Wealth with Knowledge, with Tim Venables (Edward Elgar, 2008). Other details can be found at http://business-school.exeter.ac.uk/about/whoswho.



Frank Piller is Professor of Management and Director of the Technology and Innovation Management Group of RWTH Aachen University, Germany. He also is a Co-director of the MIT Smart Customization Group at the MIT Design Lab. He has a worldwide reputation for research on strategies of customer-centric value creation, including investigation of mass customization, personalization, user innovation, and customer co-creation. As an expert in these areas he is frequently quoted in the New York Times, The Economist, CNN, and other media. His blog, http://mass-customization .blogs.com, is a major source of information on mass customization and customer driven value creation. He consults and provides executive workshops to large and small companies interested in serving their customers better by using customer-centric strategies. Additional information can be found at http://tim.rwth-aachen.de/piller


Bettina von Stamm is founder of the Innovation Leadership Forum, co-founder of the Discontinuous Innovation Lab, a frequent lecturer in advanced degree programs around the world, and a consultant to major corporations and public organizations. Her PhD from London Business School on complexity in new product development was followed by several publications and three books: The Innovation Wave: Meeting the Corporate Challenge (Wiley, 2002), Managing Innovation, Design and Creativity, now in its second edition (Wiley 2008), and The Future of Innovation, with Anna Trifilova (Gower, 2009). More information about the Innovation Leadership Forum and his activities can be found at http://www.innovationleadershipforum.org.




The Book

This book is based on the findings, issues and questions related to an ongoing decade-old research project named The Discontinuous Innovation Lab (DI-Lab). The research project focuses on discontinuous innovation in more than thirteen countries, most of which are European, and provides useful insights into its different challenges.
It also raises several questions related to the subject, some of which are: How do firms pick up weak signals on emerging - and possibly radically different - innovation? What should firms do when these weak signals hit their mainstream process? What are the criteria for allocating resources to a strategic innovation project? What actions should firms take to avoid being left out by the corporate immune system? And how should firms organize projects that often break existing rules and require new rules to be created?
This book attempts to provide answers to the above-mentioned questions by gathering information from the research project and also from firms that have tried exploring various ideas, models and insights to tackle discontinuous innovation. Written in a simple and accessible manner, this book will be of interest to both practitioners and academics alike.