Leontin Grafmüller, M.A.
Leontin graduated from Leipzig University with a M.A., majoring in Intercultural Management and Translation Studies. During his studies at Heidelberg University and ISIT Paris, he gained professional experience in the field of internationalization, working for a German company in France and French startups.
After his studies, he started working at Wi1 to explore the social media usage in German cooperatives within the project “Connecting the Cooperative – The importance of social media for communication, collaboration and organizational culture in cooperatives”, funded by the Ludwig-Erhard-Forschungsgesellschaft für Kooperative Wirtschaft.
Leontin is currently working as a Research Associate at the Center for Leading Innovation & Cooperation (CLIC) at HHL – Leipzig Graduate School of Management. His research focuses on interactive value creation, open innovation and mass customization. Besides that, he manages the BMBF-funded Basis Project Mass Customization within the futureTEX consortium, which investigates the key elements of introducing mass customization on B2B-markets.