Fellows
Prof. Dr. Michael Koch
Universität der Bundeswehr München
Prof. Dr. Anne-Katrin Neyer
Martin-Luther Universität Halle-Wittenberg
Prof. Dr. Birgit Penzenstadler
Calfornia State University Long Beach
Projects
Turning Co-Creators into Brand Ambassadors (2009)
The project “from co-creator to brand ambassador” had the overall goal of developing
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Massive Ideation (2009)
Both creativity workshops, and online innovation platforms, such as –community platforms, have certain
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Failure-Driven Innovation (2012)
When it comes to research and teaching on innovation, case selection suffers from
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Awards
TUM Research Excellence Award
The „TUM Research Excellence Award“ is awarded to emerging scholars on the level of post-doctoral research as well as early career academics and professors.
Peter Pribilla Award
The „Peter Pribilla Award“ is awarded to students of the program "TUM Betriebswirtschaftslehre" for the best academic overall performance in the field of "innovation and leadership".
