Fellows
Dr. Bernhard Doll
Orange Hills GmbH
Dr. Holger Hoffmann
Kassel University
Prof. Dr. Andrei Villarroel
FCEE‐Católica, MIT Sloan School of Management
Projects
Critics vs. Creators Leading Innovation? (2012)
– Do rotten tomatoes (or stars) matter to chefs? The aim of this
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From Real to Virtual (2010)
The aim of the project ‘From Real to Virtual’ supports the translation of
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Turning Co-Creators into Brand Ambassadors (2009)
The project “from co-creator to brand ambassador” had the overall goal of developing
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Awards
TUM Research Excellence Award
The „TUM Research Excellence Award“ is awarded to emerging scholars on the level of post-doctoral research as well as early career academics and professors.
Peter Pribilla Award
The „Peter Pribilla Award“ is awarded to students of the program "TUM Betriebswirtschaftslehre" for the best academic overall performance in the field of "innovation and leadership".
